Nokia Pakistan Becomes the Top Brand on Facebook with 1 million fans

What is fan page and why creating a facebook fan page for your business?

In today's world facebook page works as a primary level communication with your customer. In the past web page was enough but today two way communication matters most. In addition to 2 way communication facebook page empower your customers to share the new models with their friends and family via their facebook account, so you getting publicity of your product for almost nothing. Expert says and I quote "The biggest advantage of facebook fan page is that it deepens customer relationship".


Nokia Facebook FanPage now have a Million Fans in less 10 months. What does it means? It means, It is now engaging Million Pakistani fans via their facebook and making sure that they getting all the latest information, deals and any other happening with Nokia Pakistan. Interestingly one of my friend says that he updated a feed back via Nokia Pakistan page and he got response immediately. (isn't that we all are looking for?) Currently Pakistan have around 7.5 million facebook users and Nokia is now able to cover 1 Million of them which is a big achievement.

Current trend and statistic in Pakistan:

Haseeb Ihtisham, Head of Marketing - Nokia MENA says:

“We are thoroughly pleased with the growing excitement around Nokia Pakistan on Facebook. For us,
achieving 1 million fans of our Facebook page is a proof that Nokia continues to deliver an exceptional
communications experience to consumers. It also reflects the fact that Nokia has been able to
successfully connect with Nokia fans across Pakistan on a personal level,”

Google increasingly battles Facebook in search!

TOKYO: Google has long been the king of search, dominating rivals including Yahoo Inc. and Microsoft Corp. But it increasingly sees social networks such as Facebook as challengers to its search engine, a Google official said.

As people search out advice online for everyday, personal decisions, the standard list of links served up by Google is not seen as intimate or trustworthy, Google Group Product Manager Ken Tokusei said Monday. For decisions such as choosing a restaurant or a day care provider, social networking sites or known review sites have an advantage, he said.

Such sites offer information from friends or acquaintances, and Tokusei said users tend to trust that information more. This puts Google’s results at a disadvantage.

‘We haven’t gotten to the point where results are seen as if they come from someone you know,’ he said.

The search giant has begun to offer tools for users to rate results and delete unrelated links, but it still has work to do, he said.

As Internet users gain savvy and experience, they also expect better-honed answers to queries. Sites such as WolframAlpha, launched earlier this month, comb the Internet for data, and analyze it to provide specific answers to queries, rather than a list of sites.

Google Inc. does something similar for some searches, providing price quotes for ‘Sony stock’ or an answer for ‘Tunisia capital.’ But it also provides the familiar list of sites to dig further, a strategy it is unlikely to change.

‘It’s a matter of determining what kind of information the user is looking for. But we will always serve some links to pages with our results,’ said Tokusei.

He spoke to reporters at Google’s Japanese headquarters in Tokyo, where he gave an overview of the company’s basic search tools.

Google has developed a host of expanding tools and services, from a mobile operating system to an online word processor, but it devotes 70 percent of its employees and resources to search.

The company still faces fresh competition from its traditional rivals, which are regrouping in an attempt to take back market share.

Microsoft has failed to make much headway in repeated Internet ventures. But the deep-pocketed company, which has poured hundreds of millions of dollars into improving its search engine, continues to develop a new search technology, part of which is called ‘Kumo’ internally.

Yahoo, which has seen its share of total online searches conducted plummet to Google, is tweaking its search results, cutting out some links and emphasizing images and video.

Microsoft Chief Executive Steve Ballmer has said he is still interested in buying part of Yahoo after a proposed deal was turned down last year. — AP